Sameday Health

Helped drive $50 million+ in sales in 2021.


Email Marketing Services
Paid Search Marketing
Paid Social Media

The Challenge

When COVID-19 infections skyrocketed in early 2020, Sameday Health had dedicated testing locations nationwide offering industry-beating results turnaround times.‍ We quickly built and scaled a media strategy that helped Sameday Health’s growth keep pace with COVID-19 testing demand while nurturing customer loyalty in preparation for Sameday’s more diverse, post-pandemic wellness offerings.

Our Results

$50 million+ in sales in 2021
3x increase in media spend from $600,000 to $1.8 million per month
30% conversion rate on paid media
5-figure revenue per email send

How We Did It

Tapped into a creative media mix

We blended tried-and-true digital media with ads on hyperlocal apps Nextdoor and Waze.

Applied cross-location learnings quickly

We found what worked – and then applied it to scale each new location to maturity faster.

Harnessed trending news and search terms

We dug into common COVID concerns and created content that addressed search queries.

Localized messaging for maximum effect

We thoughtfully paired services, media, and ZIP codes to maximize potential conversions.

Client Highlights and Callouts

The Sameday Health team was one of the strongest teams operationally we've ever had the pleasure to work with. Much of our success relied on their ability to scale locations at the rate they did. The growing physical footprint increased our ability to capture the nearly infinite demand for COVID-related search terms.

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